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How we started


 

 

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How we started


 

 

HOW A FATHER’S LOVE, A RUBBER BAND, AND A BALLPOINT PEN BECAME A CATALYST FOR LAUNCHING THE GIRL POWER CAMPAIGN

    As my oldest daughter was beginning to face the tween years and the pressures that come with them I felt as a father I needed some way to connect with her. I’ve always been creative making fun things for my kids. I am a mailman, as a kid I wrote messages on stretched rubber bands….quite by accident one day on my mail route I saw a stretched rubber band around my bundle of mail; I wrote a message to my daughter and brought it home and put it on the breakfast bar with a note for her to stretch it to reveal a secret message. She loved it!

      I’d write messages to encourage her to follow her dreams, to be who God intended her to be, and that I loved her with all my heart. She looked forward to the rubber band messages to stretch-n-reveal. Her excitement sparked something in me and I began the process of creating stretch-n-reveal bracelets as a product. Over the course of the next several years, through many roadblocks and frustrations I was able to get my unique bracelets manufactured.

Girls being girls...sporting their Girl Power Bracelets!

Girls being girls...sporting their Girl Power Bracelets!

      Some time after the Girl Power Bracelets arrived I began thinking of a way to get them in the hands of parents so they can share them with their girls like I did with mine. This was quite a process and through it was born Girl Power Campaign.  The Campaign is geared to give parents simple tools they can use to help their girls develop their own identity, a healthy self-image and to follow their dreams. A small but powerful piece of the campaign are the stretch-n-reveal bracelets used as daily reminders. We also provide simple to follow parenting guides (cheat notes) to help you along the journey.

      A couple of years ago as my oldest daughter was pulling out of the drive way heading to college she noticed a rubber band around her gear shifter she took it off, stretched it and revealed the message, ‘I love you, miss you and am so proud of you.” She called me, “Thank you, Daddy for always being there for me.” She is now a High School math teacher in an inner city alternative school.

OUR MISSION

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     Equip parents with tools and resources to play a pivotal role in fostering positive self-confidence. Our goal is to raise awareness of the consequences of low self-esteem. To provide tools for parents to improve confidence in their girls and make available key strategies to inspire them  to be their best. To teach values of positive parenting and verbal affirmation of unconditional value and worth in conjunction with enforcing the morals that effort and hard work are vital keys to encouraging growth, both in them and their children. To teach parents key essentials such as:

Showing acceptance • Giving encouragement  • Sharing dreams and imparting hope • Building rapport  with your girls • Teaching                                                                                                                                             that hard work and endurance pay off

OUR VALUES

  • We believe every girl has value and purpose
  • We believe every girl deserves to be who they were created to be
  • We believe a positive self-image is essential for growth
  • We believe open safe communication is the key to raising successful and confident girls
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Studies


Studies


     NYU Child Study Center indicates that “average American girl’s self-esteem peaks at age nine then plummets.” Eating disorders, low self-esteem, and depression are the most common mental health problems in girls. STATS— 59% of 5-12 grade girls  are dissatisfied with their body shape; 47% said they wanted to lose weight because of magazine pictures; 20-40% begin dieting at age 10; By age 15, girls are twice as likely to become depressed than boys; Health risks accompany girls’ drop in self-esteem due to risky eating habits, depression and unwanted pregnancy. Real Girls, Real Pressure report sponsored by Dove shows that “seven in ten girls believe they are not good enough or do not measure up in some way with friends and family.” The impact of low self-esteem often leads to behaviors that can be life altering well beyond teen years.  MORE STATS— 75% of girls with low self-esteem reported engaging in negative activities such as disordered eating, cutting, bullying, smoking, drinking and using drugs. These activities often lead to other poor choices that leave deep emotional scars. Media messages work against every girl’s self-esteem and pervasive, creating a daily uphill climb.” 62% of all girls feel insecure or not sure of themselves. More than half (57%) of all girls say they don’t always tell their parents certain things about them because they don’t want them to think badly of them.